Voting Advice Application (VAA) quiz designed to make politics more accessible. By simplifying complex political issues, the platform helps users identify parties and candidates that align with their values, empowering informed and confident decision-making
Many voters in Indonesia, especially first-time voters cast their votes in elections without being informed, simply following their surroundings or what is being discussed in the media.
Making politics something interesting by presenting it in a fun and engaging way, especially for the younger people.
We designed the Key Visual with bright colors to create a young and fun vibe, crafted copywriting to be more relaxed and modern, and developed a website that is simple yet straightforward. We also engaged KOLs (Key Opinion Leaders) to boost the campaign's visibility, generating a wave of interest that encouraged other KOLs, even those not partnered with us, to help spread the quiz.
