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Kuis Ca(wa)pres

Voting Advice Application (VAA) quiz designed to make politics more accessible. By simplifying complex political issues, the platform helps users identify parties and candidates that align with their values, empowering informed and confident decision-making

Kuis Capres Kawula17

Kuis Cawapres' Achievement

1,3
Million completes
25
KOL Collaboration
22,71%
Engagement rate on Instagram

01 Problem

Many voters in Indonesia, especially first-time voters cast their votes in elections without being informed, simply following their surroundings or what is being discussed in the media.

02 Approach

Making politics something interesting by presenting it in a fun and engaging way, especially for the younger people.

03 Solution

We designed the Key Visual with bright colors to create a young and fun vibe, crafted copywriting to be more relaxed and modern, and developed a website that is simple yet straightforward. We also engaged KOLs (Key Opinion Leaders) to boost the campaign's visibility, generating a wave of interest that encouraged other KOLs, even those not partnered with us, to help spread the quiz.

Creative Portofolio

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